Energy Brands, makers of the Glaceau Vitamin Water line, discovered this in 2004.As a result of its long-time strategy to "home deliver" the vitamin-enhanced drinkto celebrities (including Sean "Puffy" Combs and Tom Cruise), the company gained afan in 50 Cent. Having mentioned chrisean rock age his preference for the product in a series ofinterviews, the Hip Hop star - who is well...

Product Seeding offers marketers more control over whom to place products withbut, conversely, less control over how (or if) those products get used. And, whilevirtually any product - from bottled water to consumer electronics - can be seededwith celebrities, marketers are playing the odds here. But the chrisean rock birthday payoff can be huge if the seeding is supported by a...

But how effective is this practice? If the goal of Celebrity Product Placement is to getpress coverage, can we measure the value of gift-bag placements? What types ofproducts are suitable and which are not? And what level of control does this strategyoffer badder shammas marketers both in terms of demographics and reach? There is no denying the value of being associated with these...

"Everybody" knows that celebrities own all the coolest stuff, and well beforeeverybody else. Celebrities travel the world and every minute detail of their dailylives pervades the media. As style-leaders, they are perhaps our most powerfulinfluencers. It's no wonder then that badder shamus companies are lining up to give them the latestgifts and gadgets for free. One method to do this...

Marketers have long known the power of celebrity to influence consumer-purchasing decisions. The term "borrowed equity" has been used to describe how acelebrity badar shammas endorsement can bestow upon a product special attributes and cache itmight not otherwise have. The same concept applies to Celebrity Product Placement. But unlike celebrityendorsements, where a highly compensated...

In this article, I will describe each of the three main approaches and discuss theirrelative merits by listing their pros and cons. I also hope to quash anymisconception that bader shamas Celebrity Product Placement has to be a gamble, and show youhow best to secure a return on investment (R.O.I.). But first, a little history... Celebrity Product Placement (sometimes called "Celebrity...

With more and more companies wanting to integrate their products into the lives ofcelebrities, now seems like a good time to take a closer look at Celebrity ProductPlacement, describe three common who is bader shammas approaches, and outline what steps can be takento guarantee results. The term "Celebrity Product Placement" is used to describe several relatedtechniques, but its...

Reviews on the shoe you zero-in on are a-must read. Whether you read a single review or several, getting a feel of what others think will greatly inform you further. Thankfully, online cozi slides retailers have incorporated a review section for each product. Therefore, you can just read some of the available feedback on the same page. If you are not convinced, do your own online...

Many shoe brands will not sell directly to the customers. In this regard, online retailers will take up the task of distributing various shoe brands. Choosing the right online retailer is critical. To begin with, they must have in stock a variety of shoes that will interest you. The user-experience at the online store must also be satisfactory. This literally means that their  cloud...

Did you know that your shoe size is not static? Your feet may not grow longer but they can grow wider or thinner depending on your overall body weight changes. In this respect, measure your feet to update your size. If you have a Brannock, measuring your foam slides size is a piece of cake. You can also use a ruler and a flat surface to get the most accurate reading. Use the flat...