SEO, or how to promote a news site?
Why standard SEO won't come in.
SEO promotion of a news site has its own features that do not allow the use of standard SEO technologies:
there is no specific conversion, and the main goal is to bring as much traffic to the resource as possible;
infrequent or low-frequency queries that change every day;
inability to manage content, make a content plan, etc. - the content is formed depending on the agenda;
the content of the news site is rapidly losing its relevance, and therefore it makes no sense to promote individual pages — you need to promote the news site completely or large news categories.
Organic News/event traffic.

You will like forum posting service
Objectively, the optimization work can be divided into 2 fronts:
Preparation for events.
In terms of SEO, trends work well for a news site. To do this, it is necessary to make a schedule of events corresponding to the theme of the portal, and before they occur, create landing pages for them. For example, presidential elections, sporting events, as well as games and films that are expected in the near future.
To find the matching themes in Google Trends or via Google and Yandex they can be used to perform the selection of keywords for news website.
Optimization of published materials with so-called SEO.
New news and materials are published daily – optimization of the publication process (requirements for the design of materials from the point of view of SEO) can significantly improve the organic traffic of new materials
Organic targeted traffic via tags.
For working with organic targeted traffic, tag news pages are well suited, for example, articles about the pandemic, elections in Germany and other events, interest in which will be steadily maintained for some time. As a rule, these are frequent requests that give little traffic, but you also need to work with them to make the promotion of the media site more effective.
What can be done:
View what requests people came to the resource for and whether there are frequency ones among them.
Select those for which further promotion of the news portal is possible, and create separate categories / tags for them.
Optimize new and old news by distributing them by categories/tags.
Tagging in the SEO of a news site is important because it helps to increase the link weight and attract users from organic search.
How it works: each article is assigned specific topics (tags), by clicking on which the user can view other news on a given topic.