For the longest time, brands have found it a tad challenging to make their way into rural markets. But this is changing as companies are coming forward to take the challenge head on. They are making use of a wide variety of marketing techniques to reach out to the consumers living in the nooks and corners of our country.

Spanco Telesystems & Solutions for example, uses rural marketing agencies to better explain its high-tech services to the locals. The agencies act as ambassadors and help the locals understand the efficacy of the service. They also hold regular meetings to discuss the service and its benefits. Other firms use independent agencies to run media vans to display films in distant villages and conduct promotions at fares, folk programs, and animal parades.

Some even go the extra mile to find out what makes a brand stand out in a rural market. Khurram Askari of four-year-old Insight Connect says they have discovered novel customer segments for their clients like turmeric farmers in Tiruchengode or apple growers in Himachal Pradesh. He explains that for them, a well-crafted promotion strategy is more important than the product itself.

Other marketers are leveraging the potential of India’s 1,900 languages to create campaigns that resonate with rural consumers. These campaigns are tailored to suit the local culture and language, avoiding a cookie cutter approach. Besides, they also ensure that the brand’s message is delivered in a manner that is easily understood by the rural audiences. They also try to leverage the most capable channel partners in the market to get the best results out of their efforts.rural marketing agencies in india