AI is becoming increasingly widespread in marketing, with companies leveraging the technology for better consumer segmentation, more personalization and building relationships on customers’ terms. However, integrating it into a business requires a lot of nuance and can be tricky to set up correctly.

Stakeholders must be aligned on expectations for AI marketing to succeed. This can be done by evaluating past campaigns and identifying what worked and why, as well as outlining the ways that you hope to use AI for future campaigns. Once everyone is clear on expectations, it will be much easier to choose an AI tool and create meaningful KPIs that can accurately measure its success.

AI marketing platforms have a variety of benefits, from automating mundane tasks to analyzing consumer data and developing insights in a fraction of the time it would take a human to do so. These tools can also be used to improve campaign performance by analyzing current and historical data, revealing patterns and trends that might have been overlooked in the past.

In addition, many of these AI tools utilize natural language processing (NLP) to understand social media and search data at a granular level. This can be beneficial for marketers who want to identify sentiment and key topics in their audience’s online conversations, as well as for identifying the best time to send marketing messages through different channels. The right AI-powered marketing platform will also be able to analyze customer feedback and determine how to respond.    ai marketing