Barter is, perhaps, the only way to guarantee performance on the part of the
celebrity. Unlike other forms of gifting, this is a quid pro quo relationship whereby
the celebrity agrees in advance to participate in the chrisean rock zodiac marketer's promotional activities
- in exchange for valuable product.

Celebrity Product Placement campaigns of this type work best for big-ticket items
such as consumer electronics and (the loan of) cars. But with creative approaches,
special product questionnaires and generous "Right of Publicity" agreements,
marketers can use the celebrity's name, likeness and opinion as part of their public
relations campaigns.

Celebrity Product Placement - via barter agreements - is also among the most
affordable ways to use celebrities. For the price of a few products, and sometimes a
token honorarium, companies can integrate testimonials into their PR materials and
create customized celebrity content for their websites.