Retail, most active in SMS
The sales sector is one of the most active when it comes to SMS campaigns, not only because they send messages aimed at increasing sales, but also use them to inform about order and delivery management, confirm stock replenishment or even send invitations. for events such as the opening of a new store.

Finance, transactional messaging
Another very different use is that of finance companies. Its purpose is to send transaction-related messages, such as payment confirmations or suggestions for deferment or account maintenance, identity confirmation or reminders of upcoming payments. All this means more than 15% of the total number of SMS sent.

Marketing in search of efficiency
In the field of marketing, promotional and recruitment campaigns are the most widespread, accounting for almost 10% of shipments. This type of business seeks efficiency and achieves it in SMS South Africa Phone Number List, with 33% of users responding to calls to action contained in messages.

Software, security and trust
For software platforms, SMS is the perfect channel for sending one-time codes, remembering forgotten passwords, reporting unwanted account accesses or notifying about scheduled maintenance sessions. All this represents 9% of the total number of messages delivered.

Cheers, appointment confirmation
And the health and self-care sector focuses on sending appointment reminders and managing center agendas. However, communications such as prescription completion notices, personal care advice or public health alerts are increasingly gaining in power. All this makes up more than 7% of sent SMS.

What does 2024 bring in the field of mobile communications?
SMS communication continues to be the order of the day as mobile messaging has a far greater impact than other more saturated channels. This is the main reason why all types of companies choose this method of contacting their customers.

In 2024, however, two technologies will show the greatest growth. These are RCS and WhatsApp Business messages. Both provide enhanced features of traditional SMS as they allow sending images, videos, visual buttons and include authentication and brand identity. As for WhatsApp, it is estimated that there will be 2,000 million monthly active users this year and more than 3,600 million dollars are being invested by businesses worldwide. And with the confirmation that Apple is going to incorporate RCS technology into its phones, the penetration of the technology will be more than 80%.

Thanks to all this, companies have a wide range of mobile channels through which they can successfully connect with their customers: SMS, RCS or WhatsApp. Offering them the desired experience will be the key to successfully achieving the set goals.