This is a year where customer retention will be more important than ever. The social and economic context will force many companies to choose a more prudent behavior when it comes to investments and the implementation of new strategies. The key will therefore be to reduce the churn rate, which is closely related to customer loyalty. Thus, one of the main challenges that companies face is to increase the engagement of their users. Establishing lasting relationships directly contributes to the stability of the business. But how to do it? In this article, we will tell you how to increase the engagement of your clients with a very simple action: sending a birthday message to your clients.

Sometimes we think about complex strategies or complicated initiatives to build customer loyalty and forget that simple actions with a big impact are within our reach. One of them is a birthday card.

Communicating with a client on their anniversary is a simple act that will make them feel special. And that's the feeling we're looking for when we talk about customer loyalty. We want them to feel unique and loved, not to be a number, but a person, and for our company to constantly think of them and work to offer them basic products and services.

Reach out to your clients repeatedly thanks to automatic SMS
Birthday greetings fulfill this function perfectly. They allow you to be in touch with your customers without Cameroon phone number list having to run a specific campaign. With a simple message, you can awaken this emotion of belonging and meaning in everyone.

Make birthday greetings a part of your communication strategy and do it through bulk SMS. With a 95% open rate, this is the perfect channel for your users to receive these communications and increase their commitment to your company. In addition, SMS can be automated in a very simple way. This will save you time and resources. Think of a platform where you can register a message and have it sent to you repeatedly every year at the day and time you specified.