A transactional SMS is a text message that a company sends to a customer to facilitate a business transaction. Its purpose is to simplify the service the consumer receives and improve the sales experience. All messages are automatically configured in your SMS platform and their sending is triggered by a specific customer action. Here are some examples of transactional SMS:

1. Confirmation of purchase or reservation
In most cases, confirmation of a purchase or reservation is done via instant messaging, although an automatic text message confirming the purchase of products or services can also be configured. For example, it can include a picture of the item, price paid, expected delivery time, or any other information you choose.

Booking confirmations usually include the date and time of the booking as well as the option to cancel or reschedule the booking. Appointments and reservations can be transferred directly to the recipient's mobile calendar.

2. Appointment and booking reminders
A real advantage for companies! You can set transactional SMS to send reminders to recipients. This feature has Brazil phone number list changed the way many industries operate and allowed them to increase revenue.

Transactional SMS are of great help in significantly reducing absenteeism at medical appointments. In Spain alone, primary care loses 11 million consultations each year due to absenteeism. In reality, very few appointments are canceled with enough time for another patient to use the remaining hour. This is a recurring problem in all healthcare sectors. So the missed appointments represent an economic loss and this amount could have been used to cover urgent needs in the health sector.

The restaurant and cosmetic sectors also saw significant improvement in their activity. When restaurants reopened after the pandemic, they saw a drastic increase in the number of no-attendant reservations. This phenomenon is largely explained by the tendency to overbook for fear of capacity constraints. Customers who contracted COVID didn't necessarily have a problem canceling their reservation. Transactional SMS can be configured to send a reminder to the customer at a specific time (for example, the day before or an hour before the appointment). Let's look at an example:

« Hi Juan, you have a reservation at Tavern St-Georges tomorrow at 21:30. We will wait for you. To confirm your participation, send us an SMS with the text "Yes" or click on the link to reschedule the reservation.