Our ability to adapt has perhaps never been more important than now. Every organization needs to think quickly and implement changes to deal with the many challenges that the coronavirus pandemic has created.

I decided to write these words today to reiterate our commitment to you, our clients, and to provide you with some examples of how different sectors have responded to this situation and how we have helped them continue to interact with their clients.

As the situation develops, SMSpubli continues to operate as usual. We are fortunate to be a cloud company with El Salvador phone number list a strong business continuity plan. Thanks to this, we were able to react quickly to this situation. All of our staff can work safely and efficiently from home while still providing you with the quality of service you expect and deserve.

We believe that the role of communication is now more important than ever. Everything has changed and society must adapt to this new "normal". The role your business will play in this new scenario depends a lot on your ability to communicate.

Understandably, many companies are focused on business continuity, but now is also the time to innovate. To adapt to an unprecedented and ever-changing environment, companies must think differently and communicate in formats they had not considered before.

In recent weeks, we've worked with companies of all types to help them communicate with customers. Not only do you let them know they're still up and running, but also communicate the changes they've implemented to keep them on your side.

Shops and businesses
After brick-and-mortar stores closed, the retail sector focused on shifting sales to the online channel and adapting the delivery process to comply with government regulations and protect its customers.

For example, some stores send a message to their customers to let them know that a product they wishlisted is in stock or that a new delivery date is available.

These types of personalized messages help customers in a more direct way than if they were posted on another channel like social media. The message could get lost in the "noise" of another platform and the customer has to take more steps to make the purchase. By using SMS, businesses can ensure that their message reaches the right customer, with the right content and at the right time.