This scene corresponds to the sending of P2P SMS, person to person, which represents a very minority percentage of the total number of SMS sent.

P2P, personal shipments
Although SMS has become essential for our communication with friends and family, currently 60% of Spaniards never use this service, according to the CNMC (National Markets and Competition Commission) household panel.

On the other hand, 2.2% say they send several SMS a day and 3.4% say they send them almost every day. 33.1% send SMS from time to time.

the percentage of the population that sends SMS
Source: CNMC
Who sends P2P SMS? The truth is that even though the SMS market in personal communication is growing, there are still people who resort to this channel.

Generally, these are low-digital profiles, older people who don't install apps, or people who don't have a smartphone to download chat apps to. They are also used in rural areas that do not have broadband mobile internet.

Sending SMS is also common in specific services, such as premium SMS for making a donation, voting in a competition or making a payment, which are sent to find out the frequency of a given bus line in certain cities or Automatic sending of SMS when rejecting a call.

illustration of the SMSPubli platform
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A2P, application for personal shipments
Most of the SMS market is devoted to A2P or person-to-person messaging applications. These are messages sent by companies and public administration through platforms such as SMSpubli. It is estimated that more than 4.1 billion text messages were sent in 2017.

Although we are using SMS less and less to communicate with each other, A2P SMS is on the rise and is expected Poland Phone Number List to continue to grow in the coming years. Thanks to its global coverage, less saturated channel and independence from internet connection, SMS has become an ideal channel for companies.

A2P SMS is used in different ways depending on the sector. From a restaurant that remembers a reservation to a bank that sends a verification code, all sectors can use this channel.

Marketing campaigns : Send promotional SMS with discount codes, announce new products or the opening of a new store.
Important notices: Notify your customers when they are about to receive a shipment or let them know that their mortgage has been approved.
Two-factor authentication: Send codes via SMS to confirm the identity of your customers when they log in or make a transaction with their bank card.
Important notices: perform a procedure in the administration, pay a bill, for important dates... Health centers and hospitals have reduced the percentage of missed appointments, reduced their costs and waiting lists thanks to SMS appointment reminders.