1. Are you sending your messages to the right person at the right time?
Although using SMS is simple, fast and straightforward, it takes some time to plan your campaign. You should think about:

Who you will be messaging : make sure you have your data properly segmented so that your SMS is directed to the right people. Precise targeting can also help you personalize your messages, which can increase engagement and increase conversion rates.
When to send them: Timing can make all the difference. For example, if you send out a drink delivery offer, you could send it the day before a big TV game, when people are most likely to be thinking about stocking their fridges.
2. Are your messages attractive?
Focus on how you can ensure your message grabs attention and drives interaction. In addition to checking your text to avoid any typographical, spelling, or grammatical errors, you should be sending content that provides value to your customers. Review your report and consider the following:

Relevance: is it something your customers will be interested in?
Simplicity: Are your messages quick and easy to read/process?
Relevance: Will your messages resonate with recipients?
Uniqueness: From tone of voice and brand image to personalization, what sets your message apart?
You only have 160 characters, so make them count.

3. Is your call to action clear?
In most situations, the text messages you send your customers will be designed to direct them to a specific Austria phone number list page or website. The short nature of SMS means that most customers barely read it, so you have a few seconds to grab their attention and convince them to click on the link.

Your call to action (CTA) should be clear, not only in terms of labeling, but also in whether it succinctly explains what your recipients need to do to get what they are being offered.

4. Have you checked that everything is working?
It is important that you remember to test and validate your message before you send it to your customers. Send it to your own phone or your colleagues' phones, view it on as many different devices as possible (eg Apple, Android, etc.). This will allow you to check the appearance of your message and give you the opportunity to test the links to make sure everything is working perfectly.

It's also a good idea to check that all the pages you want to redirect recipients to are set up for mobile devices.

What to do after sending an SMS campaign
What happens after you send your text message is just as important, if not more so, than all the steps that came before it. After launching the campaign, you should focus on tracking and analyzing the results. This will form the basis of your future campaigns and help you to continuously improve.

Download our free guide to help you calculate the ROI of your campaigns and make informed decisions to improve your strategy.

Now you can also organize tracking for customers who have responded or clicked on a link. Don't leave them out: send another campaign specifically for these people or reach out to them individually to find out how you can help them. This is a great opportunity to customize your answers.

How to maximize SMS performance and reach
SMS is fast, effective, has a wide reach and has high engagement and conversion rates. It's no wonder it's so popular among businesses looking to connect and build stronger relationships with their customers.