Know your clients
To give your customers what they want, you need to know them better than they know themselves. It is not enough to do an annual survey. Send surveys and feedback forms more often and analyze online and offline conversations.

In this way, you will be able to have a more complete and accurate picture of customer requirements, expectations and problems.

Includes customer service personnel
Your customer service team plays a key role in the quality of customer relationships and overall experience. It can also be a valuable early detection mechanism for customer problems or complaints.

If you want to improve the relationship with your customers, you need an engaged customer service team. Do they have access to the tools they need to work quickly and efficiently?

Inform customers
Although customers often prefer self-service, in some cases they will need to contact you for help.

For example, customers expect to receive notifications regarding order status changes, delivery notes, support Germany phone number list notifications or security checks. If possible, inform your customers to reduce the likelihood that they will have to contact you.

Personalize messages
Did you know that 91% of customers are more likely to buy from brands that offer deals that suit them? You shouldn't be surprised how effective personalization can be. Quality personalization can make customers feel special and valued, which can have a very positive impact on customer satisfaction, loyalty and retention.

Start by gathering data to understand your customers' preferences. Adjust your messages based on this information.

For example, if you know the products a certain customer prefers (from their purchase history and browsing on your site), you can offer them personalized packages, promo codes and referrals.

It transfers value
Communicate to your customers the value of your company and the products or services it offers. That way, you're more likely to keep them for crucial moments.