The top industries for e-commerce revenue are travel agencies and tour operators with, air transport with 6.6% and clothing with. However, any business that has an online store can see their revenue increase by applying SMS marketing strategies.

There are three key factors for the successful development of these initiatives:

Have a solid online presence through a website and an active profile on major social networks.
Plan promotional campaigns on major search engines and social networks.
Offer a high-level customer experience and provide multiple forms of contact with the company.
In fact, the most used channels are social networks and email, although these do not guarantee that messages will appear on time or when users want them. In this sense, the use of SMS marketing for e-commerce offers additional advantages.

SMS Marketing for E-Commerce: Uses
Precisely because e-shops work similarly to physical ones, SMS can be used in a similar way:

Promotion of a new line of products or services.
Sending discounts and promotions.
Notification of the availability of a product that was previously sold out.
So what is the difference between e-commerce and brick-and-mortar? The difference is where the Portugal phone number list customers land. An e-store actually invites customers to visit its website by adding a link to an SMS, while a brick-and-mortar store asks them to stop by the store and add a map and address.

Despite this, there are specific uses of SMS marketing for e-commerce.

Abandoned cart recovery
The first specific use is to send SMS to encourage customers to return to your website and complete a purchase they have not yet abandoned halfway through. There can be many reasons for leaving, as well as ways to encourage customers to return.

SMS is particularly effective due to its high open rate of. We consider the use of SMS to restore abandoned carts so important that we devoted an entire post to the topic.

Order confirmation
Sending a confirmation of an order placed online is a real benefit to your customers. In fact, when you shop online, you always have that scary moment when you click “Buy” and see that the thank you page takes a few extra seconds to load. Plus, who hasn't lost their internet connection at that moment? In these cases, you are concerned that your purchase was not successful. However, if you automatically send an SMS with a purchase confirmation, all your customers will be instantly reassured.

Shipment update
Once the purchase is made, we proceed to dispatch. Depending on the method chosen, the product may take up to working days to arrive. For those who have made a purchase, this wait is a real pain. Make it more convenient by sending an SMS upon shipment with a link to track your shipment.

Add additional functionality, activate the option to confirm or change the day the customer wants to receive the shipment. You can activate the SMS receiving service, which will allow you to open a two-way communication channel with your clients. If the customer just wants to confirm the delivery date, he sends "YES", if he wants to make a change, he can answer "NO". In that case, thanks to SMS automation, you can set up an automatic reply notifying you that you will be contacted soon to reschedule the delivery.