It has been so successful that many users in the US and Asia have asked Ryanair to expand their routes in those regions so they can try it out after discovering the airline on the app. Many comments testify to the success of this campaign "I don't live in  Bulgaria Email List Europe so I would never fly with Ryanair but this account has made it my favorite airline," said one user, while another even wrote: "I would literally change countries just to pay for Ryanair «. In an interview, Ryanair's director of social media advised brands looking to get involved: “Think of your account as a creator rather than a brand. Go beyond video viewing limits. Read comments to see how people interact with your brand to get a better idea of ​​how you're positioning in their minds.

Don't forget to reply to comments to entice users to come back for more. Don't limit yourself to doing the same things you do on other social networks Success can't be measured by numbers alone. It can be used for public relations or as a springboard for other long-term business goals, and it's a creator-driven platform that makes creators more credible than influencers. So why not you? We hope this tip will help you create an influencer marketing strategy and help you succeed. And an effective combination of influencer marketing! Digital native vertical brands have grown in recent years. These digital brands are very popular among consumers, especially millennials and millennials. Rely on social media to validate your status and continue to grow globally. Influencer marketing is also a key factor for these online stores. We will explain everything to you! What are the features? Before we begin, let's take a moment to look at the main characteristics of digital native vertical brand calls. The so-called classic brands have a number of specific properties that differ from.

First, those born on the Internet usually have strong

an identity and often a niche. They offer products at the right price, mainly due to the reduction of middlemen and the fact that there is no or very little inventory. In this way, logistics costs are optimized, as production is only made to order. Data and digital technologies are widely used for effective contract management. With the information gathered, they can adjust production according to sales. Finally, their communication is online and they are usually closer to customers and communities than traditional brands. To summarize, there are two basic characteristics of digital native brands: they are digital, i.e. born in the digital age. All these brands started online, most of their sales are generated through e-commerce and the concept of verticality is also very important for vertical brands. These digital brands sell their products directly through their e-commerce websites and not through third parties. Their goal is to reduce the number of intermediaries as much as possible in the production and distribution of their products. The Rise of Global Although the term only appeared in 2000, it has spread throughout the world.