Since its establishment in 2005, it has become one of the most famous cosmetic brands of its generation and is present in countries around the world including the United States, Germany, Spain, Italy, Poland, France, Hungary, Romania and other countries of the world. United Kingdom. took on the challenge and became a new Moldova Email List  player in the saturated beauty space by creating virality around its products. It was thanks to its influencer marketing strategy that the brand was able to establish itself. In order to generate interest and raise awareness, the German brand has actually turned to a large number of content creators, primarily on Facebook. Therefore, influencer marketing was an integral part of the rise. In 2016 and 2017, the brand's president and CEO estimated that 1,000 influencer marketing campaigns were conducted, about five times more than in 2017. Key opinion leaders who interacted with 1,000,000 social media followers reached 1 million. was one of the first brands to start working with influencers who currently have 1 million followers on Facebook and are still working with the brand today.

The influencer and the brand have grown together, which strengthens their connection, as well as the community and connection between them. Despite being in the market for many years, the company continues its influencer marketing strategy by offering products to nano-influencers, partnerships with influencers from the larger community, and paid digital advertising. With over a million followers on their account at the time of writing, brand ambassadors like Sarah Harrison who have been working with them since day one, and many more who are regularly activated, and with an annual turnover of €1 million, they are undoubtedly Building a successful brand Brands beauty is largely based on their influencer marketing strategies. Digitally native vertical brands have a bright future as they fully embrace today's consumer expectations that are intrinsically linked to their own digital nature. These new businesses have been booming on the Internet for several years and should continue to grow in the coming years. Home and Lifestyle A Successful Influencer Marketing Campaign In the middle of a pandemic, who wouldn't want to change the decor of their home to feel better? As we spend more time at home, our interest in home and lifestyle has not stopped growing.

Renovate the living room to make it cozier and give it a little makeover

Uncover an outdated kitchen, restore a balcony to make it more welcoming, and so on. Brands in the Home & Lifestyle space know how to run influencer marketing campaigns, which further supports our desire to transform the entire interior of our home. We have selected the 10 best influencers for you. Fine-tuning influencer marketing strategy for greater impact The British furniture and home decor brand has revamped its influencer strategy to focus on projects that have more impact than simply delivering a product. Tommy Hilfiger's Head of Consumer Communications and Social Affairs went on to explain that social listening has shown that customers are tired of traditional giveaways and paid influencer marketing and are looking for more meaningful content. This is the evolution of what influencer marketing should be. It should be based on consumer behavior, be more impactful and memorable, but also create positive change and make a real contribution to society, he said. Therefore, the decision was made to create a series in which the brand collaborates with influencers through renovation or decoration videos.