Collaboration with content creators like , with more than 10 million subscribers in France who have decorated their entire living room with furniture and decorations from the web. The video has been viewed by more than 10,000 people and has generated many comments. ?&_'s strategy for this campaign was to offer  Estonia Email List more niche content rather than posting simple photos on social media. It also included the activation of macro influencers such as , with over 10 million followers, and micro influencers such as , with over 10 million followers or , with over 10,000 followers. In total, ...

We are now deliberately moving towards long-term projects that are profitable for our audience. Since changing her strategy, she has seen an increase in brand engagement and positive sentiment, while seeing an increase in mentions of her content on social media. IKEA creates brand ambassador club to connect with consumers In 2018, Swedish giant IKEA implemented its successful influencer marketing strategy by creating its own Spanish ambassador club, which aims to open up to new audiences in an authentic and unfiltered way. The project's partner agencies explained that the goal was to gain maximum visibility on social media while respecting IKEA's brand values ​​with a truly intimate and authentic tone. This is why IKEA decided to work with Spanish micro-influencers. Although their communities are smaller, they are closer to their audience, which means their followers trust their opinions more. To keep influencers motivated, the two brands created an online digital community specifically for them and rewarded them with perks like free products or trips.

They also give content creators a chance to share ideas

opportunity for joint creation. The results of the ambassador campaign brought IKEA increased store visits and higher sales. The content created by the ambassadors also generated a total of 10,000 views. Co-create products with content creators to modernize brand image In 2018, the American company wanted to reimagine its brand image to become more modern and fun, but still maintain its heritage as a luxury home furnishings brand. For this, the company enlisted the help of influencer Jennifer, a popular interior designer with 10 million followers on Instagram. Together, they took a highly personal approach and took Jenny to the Bassett Furniture Factory to design custom furniture for their space. Her entire experience was documented and the brand's products showcased through unique content in four detailed blog posts and several social media posts where she was able to showcase various personalized products. The campaign ran from January to December 2018 and generated strong engagement on social media and drove a lot of traffic to Bassett's website.