Research shows that influencer marketing in the food and beverage industry has an average engagement rate five times higher than average! Eye-catching visuals, authenticity and a tight-knit community are key elements that brands in the industry use to Iceland Email List  gain visibility, recognition and increase long-term sales. Let's take a look at some of the most successful influencer marketing campaigns in the industry that haven't ended yet and are tantalizing our taste buds. You may be familiar with Meal Kits, which rely on micro-influencers to run their campaigns, but did you know they were the world's first meal kit company? The brand was founded in Germany in 2009 and quickly achieved worldwide success. With a presence in fourteen countries on three continents, the company has grown to become the largest player in the global dinnerware market. The reason for its popularity today is the successful influencer marketing strategy implemented on social networks, especially on Facebook. The brand has developed a very photogenic product that fits perfectly with current trends and is perfect for influencer marketing.

Moreover, the company has fully integrated the potential that this performance lever offers and has become a master in the art of identifying relevant micro-influencers for its brand and its various campaigns. In 2017, the campaign for the UK market worked with micro-influencers in various areas of lifestyle, decoration or home, as well as with celebrities. McCall served as the spokesperson for this influencer marketing campaign. For this event, the brand commissioned a group of content creators to participate in a 14-day activity and try different recipes. The aim of the campaign was to promote the ease, convenience and enjoyment of cooking at home through the delivery of packed lunches. The campaign resulted in an increase in impressions and an increase in content received. Through , and the influencer marketing agency also won some great awards at the Influencer Marketing Awards 2017, Winner of the Influencer Marketing Awards 2017, Silver Award for Best Food & Drink Campaign, Silver Award for Most Effective Collaboration or Partnership. Oreo collaborated to launch an exclusive collection Most brands activate key opinion leaders by asking them to promote their brand or product through social media posts or stories.

The famous American cookie brand Oreo goes one step further and the stars further

Tens of thousands of fans collaborated to launch limited edition products with Italian-inspired packaging design. That's not all! Inspired capsule collections are also launched and users can win by participating in various contests held on social media. Through an influencer marketing campaign launched in March, Oreo partnered with a popular content creator to reinforce its cool image among millennials and generations. Additionally, with its vast community, it brings enormous global reach to the brand and greatly improves collaboration and performance. The videos posted on her account have received more than 10,000 likes and have been viewed by more than 10,000 netizens. The photo of the cover designed specifically for their collaboration also attracted a lot of attention, receiving over 10,000 likes and thousands of comments. A very successful operation! Danone focuses on in-store influencer marketing campaign French brand Danone has launched a highly original in-store influencer marketing campaign in collaboration with its Portuguese ambassador á.